
Welcome to our Fridays Hitting Fairway edition of the Life At The Turn Newsletter. A new release product, a system to understand if you are playing the right golf ball for your game and a bunch more in store for our latest LATT newsletter.
How Do You Know It Is The Right Golf Ball?

Ballnamic: What Is It?
Ballnamic is a golf ball fitting platform designed to help golfers find the balls that best match their individual game. Rather than simply recommending a ball based on swing speed or handicap, the fitting looks at different aspects of your game and playing preferences to identify potential matches.
The result is a personalized list of golf balls, giving you a better idea of which options may fit your game and what you could potentially gain by switching. It’s a data-driven approach to a question most golfers have probably asked at some point: am I actually playing the right ball?
The Opportunity - Community Lab: Ballnamic
Are you actually playing the right golf ball?
We have 5 Ballnamic fitting codes and we’re looking for five LATT golfers to find out.
Put your game through the Ballnamic fitting process, discover what it recommends, and then put those recommendations to the test.
Your current ball might be the perfect fit. Or you might find something better.
Five golfers. One question.
Are you playing the right ball?
And One More Opportunity Is Open!
Community Lab: Marucci Friction6
A golf glove goes through a lot during a round. Grip, feel, comfort and durability all matter, but how does the Friction6 hold up when it becomes your everyday glove?
We have 3 spots available for LATT golfers to put the Marucci Friction6 through real-world testing and share what they discover.
Want to take part?
Three golfers. Real rounds. Real feedback.
2026 Solheim Cup Preview
The Solheim Cup is back, and this time we're heading to Bernardus Golf in the Netherlands for the next three days of team golf, match-play drama and plenty of energy around the course.
After the U.S. took the 2024 edition 15.5–12.5, Team Europe will be looking to reclaim the Cup on home soil, with Anna Nordqvist taking the captain's role. Angela Stanford leads the U.S. team as captain for the first time.
A Few Things to Watch
Can Europe bounce back? The Americans have the most recent win, but home advantage and a passionate European crowd could make for a very different environment this time around.
New captains, new dynamics. Nordqvist and Stanford both know the Solheim Cup incredibly well as players. Now they'll have to make the decisions on pairings, matchups and momentum from the sidelines.
The pairings could decide everything. As always, foursomes and four-ball can completely change the equation. Finding the right combinations may matter just as much as individual form.
And then there's Bernardus Golf itself. A new setting for the Solheim Cup, a European crowd and three days where absolutely anything can happen.
The 2026 Solheim Cup runs September 11–13.
Bogey Ball Society Podcast: Coach Hayes Returns
If you are a parent of a kid who likes golf, or if you are just a parent who likes golf and wants to listen and hear stories about other dads and their golfing lives while trying to navigate everyday life this is a great watch and listen.
Oh and that weather frustrations will truly never end.
Our Picks For You
Next Watch: A PutterCup Training Aid
Next Read: Practice Coach Golf App Recap Review
Next Listen: Long Drive Golfer: Ben Kassman
Master Claude AI (Free Guide)
The professionals pulling ahead aren't working more. They're using Claude.
Our free guide will show you how to:
Configure Claude to be the perfect assistant
Master AI-powered content creation
Transform complex data into actionable strategies
Harness Claude’s full potential
Transform your workflow with AI and stay ahead of the curve with this comprehensive guide to using Claude at work.
More News
=> Watch Talk


